Boho Mama

Meet the team behind BOHO MAMA®’s funky boho maternity wear!

BOHO MAMA® is owned and operated in Australia by Company Directors, Suzie & Rachael. Between them, they have acquired a thorough knowledge and understanding of what many pregnant women need and look for when it comes time to dress their beautiful growing baby bumps! As a result, all of the pieces in BOHO MAMA®’s range of funky boho maternity wear have been designed and tested for mothers by mothers.

Suzie

Creative Director at BOHO and mother of four wonderful, extremely active boys, Suzie is the founder and creator of BOHO MAMA®’s Boho Fashion Maternity Wear. With her passion for fashion and travel being the fuel that fires her, Suzie enjoys juggling the everyday challenges that come with motherhood and having a career.

Rachael

Rachael is the Company Director and the driving force behind the BOHO label. She is a happily married & extremely hard working mother of three beautiful little girls. Specialising in imports and exports, Rachael brings a wealth of knowledge and experience to both the daily BOHO business activities as well as its on-going expansion.

From Suzie & Rachael, "We would like to thank both our family and friends for the ongoing help & support you give us. Without you, BOHO MAMA® would not be the success that it is today."

Our Vision

To provide all pregnant women with a unique & stylish maternity wardrobe that will give them the confidence to show off their gorgeous baby bump. Our funky, bohemian style of maternity wear will have the capability to be worn before, during and well beyond pregnancy and will be great value for money!

Our Mission

At BOHO MAMA®, our mission is synonymous with our brand name. We strive to:

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  Build customer relationships by developing and maintaining strong customer/client communications as well as an understanding of their needs. We focus on promoting strong business ethics and fostering a work culture that encourages our team to thrive, learn and grow.
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  Offer the best possible customer service and price to women regardless of lifestyle or occupation.
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  Honour the beauty of the pregnant body's shape and form. We aim to educate and empower pregnant women with the knowledge of how to dress stylishly, comfortably, confidently and in accordance with their changing body shape.
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  Open up opportunities for pregnant women worldwide to access our funky, bohemian style of maternity wear.
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  Make and create funky, quality, mix-n-match maternity fashion basics that are available all-year-round. These basics should promote and facilitate breastfeeding.
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  Add value to the businesses of our clients and to the lifestyle of our customers with great energy and enthusiasm.
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  Make it easier and more convenient to shop both online and in store for stylish, “boho chic” maternity fashion.
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  Aim for 100% customer satisfaction.

Features and Benefits

The main features and benefits of our funky boho maternity wear are comfort, colour and versatility. We feel these three features are essential to fulfilling the needs and wants of our customers and mothers-to-be!

Comfort:

When you are pregnant, you want your clothes to be comfortable and flexible. Our funky boho maternity wear designs are made of a high quality cotton/elastane blend that allows your skin to breath while offering comfortable support to your growing baby bump.

Colour:

Pregnancy is a happy, positive event. We reflect this mood by offering a 6 colour palette of bright, bold, fun colours to lift your spirits regardless of the kind of day you’ve had or what stage of pregnancy you are experiencing. Our boho fashion gives you a wide range of mix-n-match colours to choose from when piecing your funky maternity wear wardrobe together.

Versatility:

Not only are BOHO MAMA® designs made to be mixed and matched with each other; they can also be worn with other garments in your existing wardrobe. Dress it up or down! BOHO MAMA® maternity clothing is comfortable enough to be worn around the home. However, it is also sufficiently stylish to meet the fashion needs of a lunch out with the girls or an evening on the town with a partner, family or friends. BOHO MAMA® can help you put together a gorgeous outfit that will not only last the full term of your pregnancy but beyond it too.

Not sure how to get the most out of your mix-and-match BOHO MAMA® wardrobe?

For more great ideas on coordinating your boho funky maternity wear… see BOHO MAMA on YOU TUBE !!!